Not a multicultural agency.
An agency for the culture.
Majority is a first-of-Its-kind creative agency that combines a multicultural talent model with award-winning general market capabilities. Mission-built to open new doors of opportunity – on the belief that diversity is the ultimate competitive advantage for ideas that land in culture.
Featured Work
From day one to every day.
Yes, And
Ice cold refreshment goes gridiron.
Success Hurts
A refreshing new take on tea.
New Flavor Launch
Don't let your snack ride alone.
Hijack The Snack
You can't be an NBA G without the G League.
MEET HIMOTHY
The perfect family of products for every imperfect family.
New Guy
11% Increase
In favorable purchase intent.
14% Increase
In positive brand perception.
Over 2 Billion
Media impressions.
Clients
Not a vendor. A cultural wing of your team.
News
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AdAge
2025 Agency A-List Awards
After riding the wave of stardom promised by its launch as a celebrity-founded agency led by Shaquille O’Neal, Majority’s challenge for 2024 was to set itself up for longevity.
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The Drum
Success Hurts: The latest from Sprite
In its latest campaign spot, titled ‘Success Hurts,’ Sprite hands the mic to Philadelphia Eagles quarterback and 2025 Super Bowl MVP Jalen Hurts. Or rather, it hands the mic to everyone but him.
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Variety
Brand(ish) entertainment from Kenya Barris
Kenya Barris and Majority are telling an American story, one can of soda after another. The new commercial, called “Westside’s Finest,” features Omari Hardwick, Lionel Boyce, Lauren London, Nelson Franklin and Barris' own family.
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Hypebeast
New flavor launch: Sprite + Tea
Sprite is shaking up summer with its latest limited-time-only drink: Sprite + Tea. Hitting shelves today across the U.S. and Canada, the new offering blends Sprite’s crisp lemon-lime flavor with the smooth taste of tea.
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Adweek
2024 Multicultural Agency of the Year
The 3-year-old agency is built on a philosophy that reaches far beyond the industry’s definition of DEI—and even this award category. Its success is accelerating as a result.