Not a multicultural agency.
An agency for the culture.
Majority is a first-of-Its-kind creative agency that combines a multicultural talent model with award-winning general market capabilities. Mission-built to open new doors of opportunity – on the belief that diversity is the ultimate competitive advantage for ideas that land in culture.
Our Work
From green bottle to clearly the same Sprite.
New Bottle, Same Sprite
Brief:
Hip Hop brought Sprite to the mainstream. It's only right that we celebrate 50 Years of Hip Hop with it's biggest icons.
Icon's Delight - Celebrating 50 Years of Hip Hop
No matter who you are or where you’re from, as kids we all daydream of what we’ll become “some day.”
Some Day
2.6 Billion +
Earned media impressions
200 Million +
Social Impressions
163 Media Placements
across print and broadcast
In this political landscape, we can not forget that the power always lies with the people.
People Over Politics
We’ve all heard that if you have something to say then say it with your chest.
Vax That Thang Up
7 Billion +
Earned media impressions. 700+ of editorial coverage. 70+ of broadcast coverage.
190 Million
Social media impressions. 123 million GIFs & Stickers. #7 Top trending on Twitter.
30% Increase
In registrations vs. prior week. 22% increase in First-Time subscribers vs. prior week.
From discouragement to empowerment.
Live To The Beat
From Minor League to the World's Most G League.
A Whole Different League
From Multicultural to For the Culture.
Neighbor-Hoods
Clients
Not a vendor. A cultural wing of your team.
