Vax That Thang Up
Brief
How to encourage more young people to get vaccinated?
Major Truth
Dating is more fun when you’re vaccinated.
7 Billion +
Earned media impressions. 700+ of editorial coverage. 70+ of broadcast coverage.
190 Million
Social media impressions. 123 million GIFs & Stickers. #7 Top trending on Twitter.
30% Increase
In registrations vs. prior week. 22% increase in First-Time subscribers vs. prior week.