Mr. Pipp

Brief:

Ignite reconsideration for the new look, new formula Mr. Pibb. In a category eternally dominated
by Dr. Pepper.

Major Truth:

Our perceptions of “best”
often aren’t our own;
beware indoctrination.

AdAge Pibb and Pipp are done playing second fiddle
Coca-Cola's new campaign pairs Chicago Bulls legend, Scottie Pippen with Mr. Pibb in the 30-second spot aptly named, "Mr. Pipp," drawing parallels between Pippen's career narrative and soda's place in the soft-drink hierarchy.