Mr. Pipp Brief:Relaunch Mr. Pibb in a culturally piercing way. Major Truth:Who is the best is always debatable. AdAge Pibb and Pipp are done playing second fiddle Coca-Cola's new campaign pairs Chicago Bulls legend, Scottie Pippen with Mr. Pibb in the 30-second spot aptly named, "Mr. Pipp," drawing parallels between Pippen's career narrative and soda's place in the soft-drink hierarchy.