Westside's Finest

Brief:

Harnesses the power of branded entertainment to transform product placement into a compelling narrative.

Major Truth:

The only constant is change, and Coca-Cola brands for every step along the way.

PSO Then Now Always Grady Mockup

Variety New Six-Minute Multi-Generational Saga That’s Also a Commercial
In a new six-minute short film, Kenya Barris, the writer, director and showrunner, known for his work behind the ABC series “Black-ish,” helps Coca-Cola show the resonance its broader portfolio of beverages have had on Americans for more than half a century.